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Our goal is to inject facts into debates that are too often dominated by opinion and feelings. These natural human traits get in the way of ...

Friday, September 7, 2018

DON'T DEBATE; SELL!

Have you accepted that you don't have to agree with, or like something, in order for it to be true.

If you were to sit down with a piece of paper and write down things you've heard you believe are true, and write down a list of things you've heard, you believe are untrue, take a second look.  Is it a list of true and untrue, or a list of like and dislike?

This gets to the root of the problem in trying to convince someone of something that needs to change.  It is far less a matter of trying to get them to understand the issue than it is trying to get them to like the solution.

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